Malý raj – Sales Restart Through Visualization and Web
Task
Create a full-scale visualization and marketing package for Malý raj, a residential development that had sold zero units after six months on the market.
Challenge
The original marketing materials failed to convey the lifestyle value or visual appeal of the project. The development had architectural potential, but lacked emotion, brand clarity, and a compelling narrative — resulting in buyer hesitation and no conversions.
Our Solution
We designed and delivered a comprehensive set of tools to restart the project:
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10 exterior renderings, emotionally positioned to showcase light, greenery, and the essence of peaceful suburban living
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Interior design and renderings for two key apartment types, fully staged and styled
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A cinematic video capturing the lifestyle story of Malý raj through strong narrative and visual atmosphere
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Complete brand redesign, including logo, colors, typography, and messaging that’s friendly, confident, and premium
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Conversion-focused website, fast, responsive, and integrating all visuals and video to guide potential buyers
Video animation
Exterior visualizations
Interior visualizations
Digital reconstruction of the Surroundings
Malý raj is located in a densely built-up area where the surrounding environment plays a key role in buyer perception. To present the development in a realistic context, we used RealityCapture photogrammetry to recreate the actual surroundings in 3D.
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We captured hundreds of photos of the nearby buildings and streets
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We reconstructed a highly accurate 3D environment model
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We integrated this model into all visualizations and the animated video
This allowed us to show the project not as an isolated model, but as part of a living, real-world neighborhood.
Visual Branding
A strong brand builds trust from the very first impression.
For Malý raj, we developed a visual identity that communicates peaceful, accessible, and high-quality living — from the logo to the tone of voice.
Key branding elements:
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A clean, modern logotype based on simplicity and clarity
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A natural color palette inspired by suburban greenery and light
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Typography that feels contemporary yet friendly
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Brand tone tailored to speak clearly and confidently to the target audience
Below, you’ll find examples of the brand identity applied across digital and print materials — bringing consistency, clarity, and warmth to every touchpoint.
Impact
📈 6 units sold in the first month after launch –
after 0 sales in the previous 6 months with the original materials.
This result proves how strong visualization and brand storytelling can transform a project’s trajectory and drive measurable results.
Struggling with sales? We can help.
Let’s turn your project around with high-impact visuals and strategy.
